Aura
2025
Design Case Study | Aura
Aura is a contemporary jewelry store that specializes in creating handmade silver pieces.
Its proposal is distinguished by a subtle and sophisticated aesthetic, aiming to convey elegance without resorting to the extravagant or excessive.
Field: Branding, Industrial Design, VR Modeling
Tools: Gravity sketch, Adobe Illustrator, Adobe Photoshop, Blender, Adobe After Effects
Design Proposal — Visual Identity
Logo: Simple design with contemporary sans-serif typography.
Color Palette: Neutral and sophisticated tones, such as beige and bone white, contrasted with warm tones like burnt red and orange.
Graphic Materials: Striking, high-quality photographs that highlight the texture of the pieces.
VR MODELING — Gravity sketch
The graphic style maintains consistency across all design elements, all harmonizing with the modern and warm aesthetic of the brand.
Design Proposal — Jewelry Design
Materials:
Silver, combined with natural stones. Each piece is designed to highlight the balance between simplicity and refined details.
Collections:
Each collection will be inspired by abstract concepts such as "Light," "Movement," or "Nature" to create an emotional connection with the customer.
Aura represents a fresh and sophisticated vision of contemporary jewelry, focused on highlighting the beauty of craftsmanship and simplicity.